Digital Display Creative

I've spent much of my career designing and producing digital advertising across a wide range of industries. From animated HTML5 and Rich Media to dynamic and data-driven creative, I enjoy combining strong visual design with the technical side of digital production to create engaging campaigns built to perform.

Click ads for HTML animation

Waxing the City

This animated HTML5 campaign for Waxing the City was designed to promote franchise opportunities. I used a series of short messages, statistics, and calls to action that build throughout the animation, keeping the information moving while maintaining the brand’s clean, polished look.

Planet Fitness

Planet Fitness is always a fun brand to work with because there’s a lot of personality built into their creative. For this HTML5 ad, I animated the gears, messaging, offer, and call to action to reveal the promotion in stages while keeping everything consistent with their bold visual style.

Clara Maass Medical Center

This maternity campaign for Clara Maass Medical Center uses a series of animated messages to tell the story before resolving to the final call to action. I kept the transitions simple and let the photography and messaging do the work, creating a warm, approachable ad that still feels consistent with the RWJBarnabas Health brand.

Diversus Health

For Diversus Health, the goal was to make mental health services feel approachable and positive. The animation builds the message around active lifestyle photography before revealing the final call to action, keeping the design simple and the focus on connecting people with help.

WAEPA

For WAEPA, the message was really about protecting the people who matter most. I kept the animation subtle, using a slow zoom on the photography and gradually revealing the messaging, while drawing the WAEPA logo on screen as part of the animation. It adds a little visual interest without taking attention away from the emotional message.

Basecamp Fitness

This animated HTML5 ad for Basecamp Fitness was designed to promote franchise opportunities. I used a series of sliding panels and timed messaging to build the story in stages, finishing with a strong call to action while keeping the overall look consistent with the brand’s high-energy fitness style.