EXPERIENCE

Owner & Operator

Raccoon Creek Creative Studio — Bridgeport, NJ
September 2019 – Present

• Own and operate a professional photography and video studio, managing rentals, events, marketing, client relationships, and day-to-day operations.

• Create photography, digital content, promotional materials, and email marketing while managing the studio’s Squarespace website and SEO.

• Plan and coordinate photography events, handling promotion, scheduling, logistics, and guest experience.

• Leverage AI-assisted workflows to develop marketing copy, design concepts, SEO strategies, research, and multimedia content.
  

Lead Interactive Designer

Goodway Group — Jenkintown, PA
September 2002 – June 2023

Career Progression: Graphic Designer → Creative Services Manager → Interactive Designer → Lead Interactive Designer

• Helped develop and evolve Goodway’s dynamic creative capabilities, from early data-driven display ads to an in-house dynamic advertising solution and later vendor-based platforms that improved efficiency and scalability.

• Became the company’s first Variable Data Printing (VDP) specialist, using XMPie to create personalized, data-driven print campaigns for a major client.

• Developed scalable creative and production workflows using centralized data sets to manage large volumes of client assets, messaging, and dynamic ad variations.

• Implemented new digital advertising capabilities, including retargeting, dynamic display, and dynamic video, while evaluating technologies and vendors to support emerging client needs.

• Managed creative production resources and outsourcing partners to maintain quality and meet the demands of high-volume campaigns.

• Collaborated across creative, technology, media, and production teams to solve complex challenges and bring new advertising capabilities to market.

Roles During My Career at Goodway Group

2002–2006 | Graphic Designer — Direct mail, newspaper inserts, outdoor advertising, variable data printing, print production, prepress, and final proof sign-offs.

2006–2010 | Creative Services Manager — Managed the art team, IT, production resources, and outsourcing partners.

2010–2014 | Interactive Designer — Designed and produced display and mobile advertising and microsites.

2014–2023 | Lead Interactive Designer — Led display and mobile creative production, dynamic creative strategy, data design, and production.

Graphic Designer

Bodman Industries — Aston Mills, PA
June 2000 – June 2002

• Designed and produced two technical product catalogs totaling more than 500 pages, establishing updated layouts and visual direction.

• Created technical illustrations and supporting graphics for complex product information.

• Updated the company’s logo and branding while producing supporting print and marketing materials.
  

Graphic Designer

USi Advertising — Upper Darby, PA
October 1996 – June 2000

• Designed high-volume advertising and marketing materials for automotive dealerships, including newspaper ads, inserts, direct mail, billboards, and logos.

• Managed projects through production while maintaining brand consistency across multiple dealerships, campaigns, and formats.
  

Junior Designer

Lasko Metal Products — West Chester, PA
July 1996 – October 1996

• Created technical illustrations, packaging, and sales materials for consumer products.

• Supported print production, prepress, and final proof sign-offs.