Logo Design
A good logo needs to communicate a lot with very little. I enjoy finding a simple visual idea that reflects the personality of a business while keeping the design memorable, versatile, and easy to recognize. Here are a few identities I’ve created for businesses and organizations across a variety of industries.
EVCOR Financial Concierge Services
EVCOR provides financial planning and consulting services, so I wanted the identity to communicate strategy and guidance. The chess pieces gave me a simple visual way to reinforce that idea while creating a distinctive mark that could carry across their marketing materials.
401k Medics
The name gave me a pretty natural starting point for this one. I combined the familiar medical kit and cross with bold typography to create a logo that immediately connects the idea of healthcare with helping people manage their retirement plans.
Everyday Embroidery
Everyday Embroidery needed something softer and more personal. I used flowing typography along with a needle and thread graphic to create a mark that feels handmade and creative while clearly connecting back to what the business does.
Sunflower International Catering
For Sunflower International Catering, the sunflower was already a natural part of the brand, so I made it the focus of the identity. The loose, flowing typography and warm colors give the logo a friendly personality while still feeling polished enough for a professional catering company.
Radically Fit
Radically Fit needed an identity that felt active, healthy, and contemporary without relying on the typical fitness imagery. I developed the RF monogram as the main graphic and paired it with clean typography to give the brand a strong, energetic look.
Naples International Film Festival
For the Naples International Film Festival, I wanted to combine the location and the event into one simple visual. The palm trees establish Naples while the filmstrip immediately connects it to film, creating a mark that works well for everything from event materials to signage.